Strategy

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The purpose of a brand strategy is to provide a plan for the systematic development of a strong, coherent brand in order to enhance revenue and profits.

Strategy is driven by the principles of differentiation and sustained consumer appeal. This should influence the total operation of a business to ensure consistent brand behaviour in the marketplace and consistent brand experiences for the customer.

Everything, from baking, neurosurgery and carpentry, has a process. Process insures that a return on investment is measurable. When you invest in branding, you expect a return on investment. To see that you get it, we’ve developed a process that combines the best practices of marketing into three easy steps.


  • INHALE

    INVESTIGATE
    (KPI’s, workshops, research)

    • Internal world
    • Brand’s world
    • Competitor’s world
    • Customer’s world

  • OXYGENATE

    INSIGHT
    (Findings)

    • Brand wisdom
    • Brand insights
    • Points of parity
    • Points of difference

  • EXHALE

    EXECUTE
    (Concepts, creativity & design)

    • Naming
    • Brand development
    • Visual language development
    • Design of collateral