Background
A can that delivers all of the taste
Real-T is a refreshing iced tea that deliver delicious taste, with no added sugar. Blended using Rooibos tea, and sweetened with healthier artificial sweeteners, it’s a refreshing beverage that can be enjoyed by the whole family.
Objectives
Real-T Beverages was a start-up company who approached Brandgurus to assist with their branding and packaging design for their new product.
Approach
We developed branding and packaging that sells health and vitality, in a white pearlescent can that immediately stands out on shelf. We developed four flavour variants using a pack architecture and design in four different colourways. A suite of iconography that represents the key product benefits were also created, for use on trade and consumer marketing materials.