Background

Packaging and Brand Collateral

Sfera Bio Nutrition manufactures innovative health supplements and complementary medicine, using only the finest raw materials.

Objectives

Sfera approached Brandgurus a number of years ago, to elevate their labels and packaging in order to better compete on shelf.

Approach

Brandgurus overhauled the Sfera product range and created a product packaging architecture in order to help the consumer differentiate between the product types, and understand the mechanism of each supplement. The products are split into a standard product range, an Ayurvedic herbal range, a silver speciality range and a sportier amino acids range – all easily identifiable by the label design.

Brandgurus’ services have extended beyond packaging into the the brand management space, as well as the design of brand collateral.